Virtual Marketing Guide

Social Media and Virtual Marketing Trends

Virtual marketing is forever evolving. In fact, a lot of social media managers think the changes are so fast that coping is sometimes difficult. Then again, that's only true for those who do not know what's really going. The following are the most noteworthy virtual marketing trends that all social media managers must keep in step with:

Content Marketing and Facebook's Algorithm Change

Using the social media to promote a business is good, but not too much. Based on Facebook's News Feed algorithm, posts don't only have to be valuable to the audience, but also timely. In short, to get engagement on this site, advanced content marketing is a must. Similar data about this are disclosed at http://www.ehow.com/about_6682649_digital-marketing-job-description.html.

Mobile Preparedness

It has been said plenty of times, but more than ever, now is a time to make websites mobile-ready. 4% worldwide. This indicates that all social media managers must ensure that their websites are ready for mobile technology.

The Human Element

As their emarketing solutions, Google and Facebook have adjusted their platforms to the effect that businesses are forced to make "human experience" a top priority. This shift is meant to drive virtual marketers to focus on user experience quality, their chosen audience, and the techniques they use for marketing.

Social Media Data and Marketing Decisions

There are many good reasons to use social media data when forming basis for marketing decisions. However, such kind of information is rather complex and difficult to translate into action. According to a survey, 60% of international organizations are struggling with the task of converting social data into concrete tactics. This year, however, social media marketers have had no option but to develop a new area of specialty - social media analysis. This pertains to the tool-driven social media data collection and analysis processes, the product of which can be used by marketing and business managers as basis for making decisions.

Google's Dependence on Social Media Hints for SEO

With the growing popularity of organic Internet marketing, Google is unsurprisingly placing more weight on social media hints when determining its rankings. Some marketers believe that SEO is completely separate from social media, but this is a change that is worth a welcome especially when used to promote a virtual products store.

Virtual Marketing Testing

These days, there are more and more virtual marketers employing an entire team to test website ads, emails, pages, and layouts day to day. This has proven to be a critical part of operations when it comes to increasing traffic and sales conversions, and enriching overall user experience.

Better Tweet Optimization

Finally, with Twitter's new and more powerful search engine, people will be able to search Tweets with more accurate results. In virtual marketing, this means that Tweets would have to be more carefully crafted to make them useful in achieving goals.